eCommerce Store Competitor Analysis ToolBeta
Begin your analysis of eCommerce markets with our handy eCommerce competitor research tool. Just type in a niche or main type of product and our tool will show you stores in that niche together with their SEO strength and typical product range.
Interpreting The Data
MozRank is a score from 1 to 10 that can be used to gauge the relative size and importance of a website (10 = highest). In search results it's generally much more difficult to outrank sites that have a higher MozRank score. However they can be outranked by more relevant content for a specific keyword search.
The table row colours in the table above are colour coded to show what the competition is like for your query:
= very large competitor stores. These can be outranked by focussing on a particular mini-niche, as the larger stores tend to be less specific in their product focus.
= medium sized large competitor stores. These can be outranked by creating higher quality, more relevant content. Work on writing longer product descriptions, and on gaining product reviews from customers.
= smaller competitors. It should be easy to outrank these sites with a little link building.
= FindAStore or Moz doesn't yet have data for these stores. If the store's domain name was recently registered then they're likely to be brand new stores and should be easy to outrank.
Equity Links shows the number of 'dofollow' links a website has from highly trusted domains. Google and other search engines attach great importance to this figure, as it is a general measure of how 'important' a website is. To outrank a competing store you will generally need more high quality backlinks than they have.
Finding Less Competitive eCommerce Niches
The country flags in the table above show where each store's main market is*. A good way to find a less competitive niche is to find a particular product or product range where there are less stores operating in your particular country or geographic region. This is often a little easier with products that are difficult or are more expensive to post, as well as those that are prohibited from being shipped by air.
You can also focus on smaller 'micro-niches'. You can then find products to service this very specific niche. For example instead of selling cat toys, you could just focus on cat toys for older cats, or cat toys for smart cats. You can find very specific markets using our Niche Laboratory Pro niche research software.
Increasing Store Traffic in More Competitive Niches
Here are a few tips for growing your market share in one of the more competitive dropshipping eCommerce niches:
- Use article marketing to increase the amount of relevant content on your site. Both Shopify and WooCommerce allow you to post blog articles on your store's website, so make use of this facility. You should ideally aim to publish at least one blog post a month. Try to keep the content 'evergreen' too - this means the content will be as relevant in 2024 as it is in 2021. There's nothing worse than visiting a store's blog only to find out the last time the store owner posted a blog article was to promote a competition that ended in 2025! Incidentally if you're stuck for blog post ideas then our sister site Niche Laboratory has a useful blog post title generator.
- Use better product photos. If you're dropshipping generic products from China then a good way to distinguish yourself from the competition is to use high quality unique photos of the products you will be selling. Ensure your photos are large, especially in niches such as clothing and designer goods. You can also shoot videos as these are an increasingly popular purchasing decision for many customers.
- Make sure your product pages are keyword rich. You should ideally mention your product's name and target market in the page title, main headings and the product description.
- Use our sister site FindAChannel to search for YouTube influencers in your niche. Influencers can bring you a lot of traffic (and sales!) by doing in depth product reviews and showcasing your product to their hundreds (or millions!) of followers.
- Check your store's referral traffic from your various social media accounts and focus on those social media platforms that bring you the most traffic. For example Instgram is better for visual products whereas you might find more engagement on LinkedIn for B2B related products.
* Store best selling products data is only available for Shopify stores. For WooCommerce stores a selection of the store's product range is displayed.
† Store main market country data is only available for Shopify stores.