Tips for Improving Your Store
While building Find A Store I've looked a tonne of eCommerce stores. Here are some tips for improving your store:
- Both WooCommerce and Shopify allow you to post blog articles - make use of these. More on these below.
- Podcasts are VERY hot right now. A few stores are making use of these (you can view some here) but there are still many opportunities in this area.
- Consider adding a page for influencers. Yes they can be annoying to deal with but they can bring results. If you want to know what to put on such a page, use the search facility here on Find A Store and search for stores that have an influencer page. You can also search for YouTubers in your niche by going to our sister site FindAChannel. This site offers free in-depth analysis of YouTubers' channels including a Gravity score which shows how engaging a channel is. Choose influencers with high Gravity to really shift your products to their devoted fanbase. You can also use FindAChannel to search for up and coming channels that are less than three years old but already have a tremendous following. These such vloggers will generally be much cheaper for you to hire as product evangelists!
- Make use of our sister sites FindABlog and FindAForum.
- Like influencers, affiliates can be a good source of sales leads for your store. For example I used to run a network of sites that sent leads worth in excess of $50,000 to internet dating sites. Affiliates tend to be more mature and business-minded than influencers, and so long as you make sure you pay them, they will work tirelessly on your behalf.
- Many of the stores in the store directory are passionate about particular causes. For example there are stores that support and celebrate veganism and different body shapes and sizes. Just make sure that support for causes does not alienate your core customer groups. And remember not to get sidetracked too - I've seen a few businesses go under because they became so obsessed with a particular cause they neglected their day to day activities. Also remember that these days one tweet can put you out of business!
- Shopify and WooCommerce are convenient platforms but be aware that adding lots of bells and whistles to your site can really slow it down.
- When I want to buy a product online from a small store, I have a mental checklist of what I want to see on the site. Make sure you have a contact page (ideally with a postal address), email address (not just a contact form that may or may not work), shipping information page and a refunds policy page.
- What I like best about independent stores are large product images, preferably original photos not the grainy low quality ones from the product's supplier (if it's an OEM product). If you don't have a good photo studio setup, enrol some influencers to show off your products.
- So many stores are making little use of YouTube. Check out our list of the most popular YouTube videos created by the stores featured on FindAStore - some of them are absolutely amazing, and well deserving of their 1 million+ views!
- A brilliant way to get people to visit your store is to provide interactive content. For example this catchy blog title generator I built brings in a lot of visitors to my Niche Laboratory research tools site and is by far the most popular page on the site. The other benefit of making such interactive tools is that people are much more likely to link to your site.
Better Blog Posting
- Many of the stores listed on Find A Store have blogs, but alas some are very old... I've seen some stores where the last blog post was made in 2015. Keep posting on yours!
- While it can be nice to blog about forthcoming events, these are actually better talked about on social media. Blogs are good for evergreen content, i.e. content that will never go out of date. For example I still own a blog I built in 2010 and it's still going strong in 2021. Occasionally I write new blog posts and update the existing content, but it's been largely unchanged since I originally built it.
- As well as evergreen content, consider writing content that is of interest the whole year round, not just at Christmas, Easter or Halloween.
- When writing blog posts, focus on the benefits and uses of your products.
- Keyword research can help with ideas too. Use a tool like Keyword Researcher to show you what people want to know about a particular product or service.
- My own keyword research tool Niche Laboratory Pro is also very useful in giving you ideas for what to blog about. It is particularly effective if you use it to research your competitors (hint, hint!).