Shopify Store Name Generator

Not sure what to call your new Shopify or WooCommerce eCommerce? Then use this free store name generator to give you ideas for what to call your new store.

For best results use the singular form (e.g. Mobile Phone, Cactus, Dog Toy)
 
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Note: you might need to adjust these names for singular or plural forms.

Tips for Naming Your eCommerce Store

When naming your store take care that you do not infringe on any trademarks in your home country or in any territories in which you intend to conduct business.

It is particularly important to avoid using brand names (e.g. Nike, Adidas or Apple) in domain names unless you have explicit legal permission to use them.

You may also find that branding your store with a trademark can complicate your marketing efforts. For example Google AdWords does not allow bidding on trademark terms, even if the trademark is unrelated to your actual line of business.

It is therefore essential that you do conduct thorough due diligence before buying a domain name or branding your business. If you want to check whether a name is a trademark in the USA, this site can help. There is also a trademark search facility for the UK.

You can of course use more generic names in your business name (e.g. sneakers instead of Nike, cellphones instead of Apple). This type of name also makes it easier to expand your product range, for example if you sell products for Apple phones then decide to move into Samsung phones too.

If you're still undecided about what to name your new Shopify or WooCommerce store then you can also browse FindAStore. We have listings of 1000's of stores so use the search, or the button at the top to show a random store and you might find some inspiration there. Just remember not to copy somebody's idea exactly, although you can use a similar naming style, especially if they operate in a different country or sell different products to those your store will stock.

Establish a Brand

As well as considering the brands you want to sell, consider establishing your own brand. There has never been a more important time to start a brand. It's getting more expensive to advertise online. In the Spring of 2021 Facebook reported a 30% year-on-year increase in the average price per ad! Clearly this is unsustainable for small businesses - so what can we do about it?

One crucial goal of any small business should be to establish a strong brand. For example I found that the FindAForum website I established in 2013 became a very strong brand. The brand has done so well that now I own FindAStore, FindABlog and FindAChannel.

It's really easy to find out if your brand is becoming well known because if you go into Google Search Console and view the Performance report you will find many people type your brand or website's name into Google in order to find your website, just like they do for FindAForum:

Screenshot showing large number of Google searches for my brand FindAForum

Other clues you have a strong brand are when you get repeat visitors to your website (and repeat customers!), and you start getting contacted by influencers looking for freebies.